Our Mission
The Craft's mission is to redefine "UX" education, making it accessible, fun, and downright badass. Everyone deserves a chance to learn damn good design.
We empower Product Designers by providing real-world-oriented courses and personalized coaching that accelerate their careers and nurture them into their highest potential.
We're creating a generation of visionary designers for the future of technology and the planet.
Who we are
A network of designers, entrepreneurs, researchers, teachers, and more, who are passionate about using their work to drive positive change and make a lasting difference in the world.
Nice to meet you!
Our Founder
Meet Sera Tajima, Founder and Principal Designer of The Craft with about 10 years of experience working with tech startups to bring their ideas to life. She has a track record of success in creating human-centric products that help companies grow, such as Webflow, BetterUp, Zendesk and more.
Sera is also the creator of The Craft's courses and a new UX bootcamp to help individuals upskill in the latest design methodologies.
Whether you're a startup looking to launch your product or a student looking to evolve, Sera has the expertise and experience to help you succeed.
JOIN THE REBELLION AND SET A NEW STANDARD
As a design led company, we live by our core values. Yes, even when it comes to business!
1. Anything can be a design problem.
2. We create and build trust with transparency.
3. Calculated risks help us achieve our goals.
4. Teamwork makes the dreamwork.
5. Advance with a growth mindset.
6. Emotion plays a central role in creation.
Social Responsibility
We design products and processes in a way that takes into account the needs and well-being of people, both within the company and in the larger community. This include designing for diversity, community involvement, and ethical business practices.
Sustainability
We minimize the environmental impact of our work and advise our clients on how to follow suit. We do so by focusing on limiting energy consumption, minimizing waste, using eco-friendly materials, and considering the entire lifecycle of a product.
Growth
We are driven by a strategic and scientific approach to building products. We hypothesize, test, and use data to inform the direction of the product in order to create sustainable growth and future-proof the company.
MEET OUR TEAM OF REBELS
Sera, Founder
Yuki, Executive Assistant
Kharina, Product Marketing
Mark Pham, Coach
Jeremy Lu, Coach
Rachel Cuvillier, Coach
Abbigail Rose, Career Services
Kuma, Team Therapist
The Product Design Newsletter
Join 2,000+ subscribers to The Craft's newsletter. Once a month, you'll get a deep dive on industry specific topics that will help you launch, accelerate, and master your craft.
We respect your privacy but don't mind stirring up some creative chaos.